Peti Simonffy is famous of ending every project at an artistic level, he puts his hand on, redefining the relation between content creation and product placement. So as it happened, when HBO – who gained attention thanks to the exponential need for streaming services, making HBO GO one of the leading player on the market – asked him to promote HBO GO.

Peti took one of his favourite series, Westworld as the base of his video which is also available on HBO GO and recunstructed one of its iconic, often repeating scene with completely D.I.Y. methods. Besides he created a script that makes society-criticism, awakens with its philosophy and drops the product placement in his monoloque so gently that even a film critic would admit, it has its reason to be there, all in 3 minutes.

The script’s depth is indicated by it’s technique to follow the series’ philosophy, in Peti’s presentation, it stands without the series, by itself as a legitimate ars poetica.